【觀念導播台】商管雜誌看什麼

訂了一年份哈佛商業評論,最近到期了,想到之前逛書店時,遇見 MIT Sloan Management Review,心血來潮比較一下這兩本有什麼差異,找到了一些意料外的東西。


真的值得閱讀嘛?

時間寶貴,閱讀需要時間,你真的需要讀雜誌嘛?

網路上有些網友分享的雜誌評論:

大致上,網友普遍認為在網路時代,雜誌反而是呈現過時或者美化過得資訊,但也有認為可以較為深入、全面、普遍性的了解一個產業。

在 Reddit 上網友發問,他工作20年,看了將近10年哈佛商業評論,也有看些其他雜誌,但發覺觀點上都有些片面,現在他成立自己的事業,需要啟發,想知道有哪些雜誌符合他的需求。

What magazines do you regularly read that provide both solid business tips and good stories about startup/ business life?
I have been working in corporate America for two decades and have been reading Harvard Business Review for probably 10 years. I used to read Entrepreneur but found it a bit too focused on “brick and mortar”. The last two years, I have also been reading MIT Sloan Mgmt Review for their bigger focus on tech, but, as with HBR, is still quite Wallstreet focused.
As I am building my own healthcare tech company, I am looking for some inspiration and tips that are catered to our side of the economy. What are you reading?
-by DoctorDumay

網友認為,根本無法由雜誌獲得啟發,他自己是由論壇的回覆意見獲得許多啟發,而雜誌並沒有評論回覆。

My suggestion would be to not read magazines. You’re on the right track with reddit. I find so much industry insight by reading comments. Magazines don’t have comments.
-by grainsmiths

不過也有認為雜誌文章還是有幫助的。一位網友認為是藉由閱讀雜誌文章,協助他們企業成長到現在的程度。

I agree with the reddit comment section but I’ve found many an article within HBR to be extremely useful especially when dealing with employees.
So much about running a business is about creating and managing your team.
I will say we are 6 years in and I only started reading hbr a year or two ago. In the beginning my needs were so unique to my business and industry most articles would not have covered the main hurdles I faced. But as we’ve grown I would say hbr has been a great help now that we are where we are.
-by Fofire

我自己看法是,藉由閱讀文章獲得資訊,藉由評論獲得啟發,還有不同觀點。

也必須承認,在論壇上閱讀文章時,第一個想看的就是網友評論,想知道其他人的看法,總是會找到些出其不意的看法。另外如果一篇文章分享出來,沒有人回覆,會讓我不禁思考這篇文章是否有價值?

最棒的雜誌是什麼?

這應該是選雜誌閱讀時最常遇見的問題,當架上雜誌那麼多,你該挑選哪本?

在知名的Quora網站就有人提出這問題:

在Reddit上也有許多討論:

討論跨越數年,果然在現代社會中,時間是最寶貴的資源,大家都想知道最棒的是什麼。

幾篇看下來,春蘭秋菊、各有千秋,書店架上「所有」商管雜誌都有人認為是最棒的。這樣的話,就直接買一本來看看有沒有對胃口最直接,也是最省時的方法。

雖然不是最省錢的方法,不過書中自有黃金屋,做點期初投資不為過吧?

甚至不喜歡的話,也可以創辦自己的雜誌。2019年美國三位大學教授,決定挑戰哈佛商業評論雜誌,創辦了 Management and Business Review。

你要如何閱讀呢?

當選了一本雜誌後,裡面文章那麼多,你要從哪篇開始呢?

在 Reddit 有網友也有一樣的問題。他即將在三大管顧公司就職,認為自己急需了解世界上發生可能影響商業的事件。

Best magazine to stay informed of consultingand business-related news?
What, if any, magazines do you read to stay informed of world and business news?
I’ll be starting at MBB soon, but apart from my local newspapers and articles here and there from my social feeds I don’t read that many business-related articles, and I feel like I should try to stay better informed about what’s happening in the world that might affect the business. I was thinking of subscribing to something like The Economist or HBR.
Is a subscription worth it? If so, which magazine would you recommend?
-by octacaesar_augustus

一位網友回覆點出,事實上你該等到任職後以及分派產業後,鎖定特定產業的趨勢,而不是「商業相關的文章」。

Bloomberg, Financial Times, The Times Newspaper (if you’re UK based)
In reality what you need to pay better attention to is the industry you’re aligned to if you’re in Consumer Goods, follow the technology being deployed in the retail space. If you’re in federal services or Government, read the journals/websites looking at developments in Government. ‘Business related articles’ aren’t really going to help you, you need to focus on your industry trends. Therefore, wait until you actually start your job and get assigned.
-by sweatyoctopus2020

雜誌資訊量太大,無法負荷的問題,也困擾一位網友。到底要怎麼好好利用一本雜誌呢?

What’s the best way to make use of content on Harvard Business Review/MIT Sloan management magazines?
Whenever I check the sites Harvard Business Review or MIT Sloan Management magazines it looks interesting but I find it to be information overload.
Is there a way to to use that info better or is it just another online magazine? Has anyone found it useful?
-by BeginnerInvestor

一位網友分享他看見的作法:選你有興趣想看的就好。他過去幫管顧公司工作,工作內容就是把當月份雜誌、出版刊物索引,分送給所有顧問。接著他們會在上面標記需要的文章或刊物,他再協助複印供內部使用。也提及他個人利用這些文章的經驗,則是在深入了解一個主題之後的事情。

Wow, this is a great question. I’ve struggled with this, too. I actually subscribed to HBR for a year… and couldn’t even find time to read any of it. But…
I worked at McKinsey in college several lifetimes ago. Part of my job was to photocopy the monthly index of HBR and a bunch other publications, and distribute them to all the consultants of all levels. They would then highlight the articles they would want to read, and I would make copies as we had licenses for internal use.
So, the secret is, you can’t read it all. Pick just those articles in your expertise areas, and just focus on those. If they are truly of interest interest and use, you will use them. But in my career of many decades, the few HBR articles I’ve really made use of have been ones I found later when digging into a certain topic.
-by crab_races

在資訊爆炸的今日,不要妄想看完整本雜誌,不必囫圇吞棗,而是擇你所愛,選擇當下需要、有興趣的文章就好了


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